Today’s conversation is with John Rood, a marketing guru who is currently the CMO of Impact Theory.
John has been at the forefront of some of the most successful marketing campaigns at Warner Bros., ABC, and Disney, and has an uncanny ability to simplify complex concepts.
In his presentation at the Do More Good conference in 2019, John described a concept about the new age of marketing:
Industrial Age marketing was all about identity.
Information Age marketing was all about experience.
And now, Individual Age marketing is all about customization for you.
Expect to learn about why marketing is more individualized today than ever before, how Web3 and NFTs fit within the new landscape, and much more.
Enjoy!
Timestamps:
(0:53): Who is John Rood? An overview of his extensive marketing career.
(7:27): Leaving major production companies (WB, ABC, Disney) for Impact Theory.
(17:08): What is marketing? How do Web3 and NFTs change the marketing landscape?
(33:06): The power of word-of-mouth marketing within a community. No focus groups!
(43:42): The most critical elements of building a personal brand.
(56:31): The under-appreciated skill of self-regulating your behaviors.
(58:58): Please check out Formidable Joy.
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